Study: More Than Half of Shoppers Across All Generations Prefer Email Communications
Retail TouchPoints
OCTOBER 25, 2021
Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with its advertising. But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle. Retailers need to engage with shoppers in terms of generational preferences, individual expectations and preferred messaging platforms.
Let's personalize your content