Brazil’s hottest e-commerce marketplace is based in Singapore
August 30, 2021
During a five-year period, Shopee succeeded in overcoming rivals backed by China’s Alibaba and Japan’s SoftBank to become the favored e-commerce app in Southeast Asia. The marketplace, owned by Sea, wins over customers with a unique marketing twist: shoppers play simple in-app games to compete for money-saving coupons. Shopee moved into the Brazil market at an opportune time, capturing the attention of quarantined consumers during the pandemic, and has since become the country’s most-downloaded shopping app.
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