Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’
Retail TouchPoints
MARCH 31, 2023
When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Now, 12 years later, the similarly meteoric rise of apps like Shein and Temu has proven there’s still demand for Wish’s original proposition.
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