NRF: Holiday Season on Track to Beat Original Forecast; Growth Could Reach 11.5% over 2020
Retail TouchPoints
DECEMBER 7, 2021
Despite supply chain disruptions, inflation and the new COVID-19 Omicron variant, the National Retail Federation is now saying that 2021 holiday sales increases could actually beat original forecasts. The NRF originally projected that holiday sales would increase by 8.5% to 10.5% compared to 2020, but Jack Kleinhenz, Chief Economist at NRF, said he now thinks that number could go as high as 11.5%.
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