To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem
Retail TouchPoints
AUGUST 20, 2021
In the ecommerce realm, we’ve seen retail media networks emerge and accelerate. But industry experts believe that the real power of these media networks lies within the four walls of the store. During a recent retailX webinar , a panel of executives representing packaging, supply chain operations, data and analytics, digital optimization and in-store experience came together to discuss the potential of the “Store as Media” model , how it operates and what is required for success.
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