Diesel Hub Hybrid Concept Launches in Shanghai
Retail TouchPoints
MARCH 30, 2021
Denim brand Diesel has launched its “Diesel Hub” concept store in Shanghai, marking the first of multiple hubs the retailer plans to open worldwide. Measuring nearly 9,700 square feet , the hybrid retail/food and beverage concept showcases the world of Diesel in a way that taps into the demand for experiential interactivity that consumers are expected to continue to crave as the world emerges from the pandemic.
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