Tue.Oct 06, 2020

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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of the leading reasons organizations were unable to achieve the level of personalization they desired for their customers. Luckily, developing a plan for personalization doesn’t mean uprooting your organization or investing in expensive solutions right off the bat.

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50 Statistics to Understand the Online Consumer in 2020 and Beyond

Intelligence Node

2020 has brought with it a host of unforeseen changes in the day-to-day life of a typical American shopper and a massive shift in behavior, priorities, and sentiments concerning his/her consumption patterns. So far this has meant that long-established, strong, and seemingly evergreen knowledge of consumer behavior trends has been turned on its head to […].

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Macy’s Invests in Flexible Payment Solution Provider

Retail TouchPoints

Macy’s has partnered with global payment and shopping service Klarna to offer its ecommerce customers flexible payment options. The five-year partnership will allow Macy’s online customers to pay in four equal interest-free installments. Following the trend of retailers investing in tech companies, Macy’s also has invested in Klarna. “With a strong focus on digital agility and innovation, Macy’s continually seeks strategic partnerships that enable us to provide our customers with the best possib

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What Are Inelastic Products and How Do They Impact Pricing Strategy?

Wiser

Have you ever loved a product so much that you would buy it at any price? Would you be willing to go without soap if the price increased 100 percent? Have you ever spent more than you’ll admit to your friends for a luxury item from your favorite brand? If you answered “yes” to any of the above, you already know intuitively what an inelastic product is.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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ShopperTrak Forecasts 25% Drop in Brick-and-Mortar Holiday Traffic

Retail TouchPoints

In-store traffic during the six biggest weeks of the holiday season will be down 22% to 25% compared to 2019, according to ShopperTrak data from Sensormatic Solutions. The company expects the 10 busiest days to account for just 34.2% of all holiday traffic, compared to 46.5% in 2019, with sales spreading out across the holiday season. Even though this holiday forecast is gloomy, it actually represents ongoing recovery from the worst days of the pandemic, according to Bjoern Petersen, President o

Checkout 180
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Counter Displays: 7 Design Principles

Medallion Retail

The objective of any POS display is to win the hearts and minds of customers by way of effective branding while selling more product. Successful point-of-purchase display design is the result of a careful decision-making process that combines marketing strategy, The post Counter Displays: 7 Design Principles appeared first on Medallion Retail.

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#RetailProphetAMA: The Future of Shopping Centers In A Post-Pandemic World

Retail Prophet

The COVID-19 pandemic is projected to annihilate 50-60% of retail tenants in American malls and 50% of department stores over the next 12-18 months. Is the shopping center a thing of the past or is it being completely redefined for the digital age? What are the new expectations of consumers that will reshape retail of the future? Mark Toro has been on the front line of retail transformation for over 30 years and is the visionary behind the development of Avalon, one of America’s premier mixed us

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Frans Johansson: How Diversity Drives Innovation and Attracts Top Talent

Retail TouchPoints

As CEO of The Medici Group , Frans Johansson spends his days consulting with business leaders on the value of Diversity, Equity & Inclusion (DE&I), and how they support business differentiation and growth. He founded the business following the release of his 2004 book, The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation.

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Retailers set for Christmas scramble as second wave of COVID-19 drives consumers online only

Retail Technology Review

Online sales will be critical to retailers’ survival over the festive period, as the second-wave of COVID-19 measures hit, according to new research from logistics platform 7bridges and YouGov.