How to Develop a Retail Marketing Personalization Roadmap in 5 Steps
Retail TouchPoints
OCTOBER 6, 2020
A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of the leading reasons organizations were unable to achieve the level of personalization they desired for their customers. Luckily, developing a plan for personalization doesn’t mean uprooting your organization or investing in expensive solutions right off the bat.
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