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Walmart Hails the Return of Sensory-Friendly Shopping Hours
November 8, 2023
Walmart has reiterated a commitment to inclusivity through a significant step aimed at creating a more accommodating shopping experience for those with sensory disabilities.
Earlier this year, Walmart embarked on a mission to make shopping more inclusive by introducing sensory-friendly hours in its stores. These measures were implemented every Saturday and included turning off radios, reducing lighting where feasible, and changing TV walls to a static image, thereby creating a calmer, less stimulating environment.
The initiative was part of a pilot program launched during the back-to-school season and was met with a positive response, transforming the shopping experience for many customers. The resounding feedback echoed by many shoppers was a request to continue the initiative.
Walmart Brings Back Sensory-Friendly Shopping for Those With Autism and Other Disabilities
Creating impact with its thoughtful change, Walmart has announced the continuation and expansion of this popular program. Starting Nov. 10, sensory-friendly hours will be extended to every day of the week across all U.S. and Puerto Rico stores. This initiative operates from 8 to 10 a.m. local time each day, with no planned end date, ensuring an accommodating shopping experience for customers with sensory disabilities.
“Several associates expressed the desire to continue this program all year. We have associates with Autism, ADHD, etc. in the store and one associate made the comment that this is the first time the company did something just for him. I know we could all use some calm during the stressful holiday season, so I hope this program can continue.”
Tyler Morgan, Walmart store manager, Store 3475, via Walmart
In this extended initiative, Walmart strives to make these hours easier on the eyes and ears for customers and associates alike. This move reinforces Walmart’s commitment to value every individual’s perspective and ensure everyone feels they belong, ultimately shaping a culture of inclusivity for everyone who passes through its doors.
The implementation of these changes is a direct response to the feedback from the retailer’s customers, which Walmart collected through “face-to-face conversations, emails, listening sessions, social media and our personal experiences in the stores.” It’s a testament to the critical role customers play in shaping how Walmart can help them feel more included and cater to their needs more effectively.
“As a mother of a child with autism, thank you very much for recognizing needs, and being sensitive to them. Little things such as lighting, noise, etc. does make a difference.”
Andrea T., a Walmart customer, via Walmart
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