Westfield London to Debut New Digital-Physical Retail Concept: Situ Live
Retail TouchPoints
JANUARY 25, 2021
U.K. shopping center Westfield London will launch a new experiential retail concept — Situ Live — in spring 2021, providing a showcase for a host of innovative products presented live across six lifestyle theaters. The hybrid experience blends physical and digital retail. Shoppers can compare products in detail before deciding to discover more, or move to purchase directly from the manufacturer simply by scanning a QR code.
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