Retail TouchPoints

SEPTEMBER 2, 2020

The e-Commerce alcohol market has seen a surge in growth as a result of COVID-19. In fact, alcohol was one of the fastest-growing categories in e-Commerce channels, according to Nielsen research : from the first week of March to June 27, 2020, online sales grew 309% over the same period year. Vivino , an online wine marketplace and app, is capitalizing on this growth by doubling down on its user-driven ratings process and personalized tools and features.

Merchant Services 265

Merchant Services Shopping Customer Experience Shipping 265

Dezeen

SEPTEMBER 2, 2020

Oak, grey stone and yellow-tinted glass are some of the materials that Norm Architects has used in its minimal makeover of the menswear section of German department store Alsterhaus. Alsterhaus is situated at the heart of Hamburg and first opened its doors in 1912. Spanning 24,000 square metres, the department store offers a mix of fashion, accessories, beauty products and homeware.

Department Stores 66

Department Stores Accessories Fashion Shopping 66

Retail TouchPoints

SEPTEMBER 2, 2020

Macy’s is looking to grow its store base outside of malls, according to CNBC. Macy’s CEO Jeff Gennette revealed plans to test several smaller Macy’s and a Bloomingdale’s at non-mall locations, as well as a continued effort to grow its discount Macy’s Backstage brand. “We continue to believe that the best malls in the country will thrive,” said Gennette on a call with analysts.

Location 211

Location Fashion Planning Store Operations 211

Shopper Motion

SEPTEMBER 2, 2020

We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From how it can boost sales to how it enables the streamlining of promotional content placement and optimization of existing categories. All this remains true when applied to a larger space. Regardless of the scale of your business, it is a critical factor to have in-store analytics available to you on-demand.

Shopping 52

Shopping Advertising Management Accounting 52

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Management

Retail TouchPoints

SEPTEMBER 2, 2020

Although marketers have been uber-focused on planning, achieving success during the retail holiday season is going to look very different this year. Unlike just about any other industry, retailers are in the middle of an (im)perfect storm — with record-low foot traffic and a rush to move all inventory and shopping experiences online, all while, in many cases, having to work around massive cuts to marketing budgets.

Marketing 189

Marketing Consumer Planning Returns 189