Fri.Aug 07, 2020

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Consumer Surveys Confirm: COVID-19 Shaking Traditional Retailer And Brand Loyalties

Retail TouchPoints

New research reports are coming fast and furious, trying to explain and predict how restrictions and personal safety concerns brought about by the COVID-19 health crisis will impact shopper behavior in both the short- and long-term. One common thread among many of the studies: fewer trips to brick-and-mortar stores in favor of increased online shopping.

Consumer 260
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Black spiral staircase twists through Joseph store in Miami Design District

Dezeen

London studio Sybarite has designed a store for fashion label Joseph in the Miami Design District to include round balconies, curved railings and spiral stairs as a reference to the city's seaside architecture. A black metal corkscrew staircase is among the details that takes cues from Miami's seaside architecture dating back to the 1940s and 50s. Featuring contrasting white polished-marble stair treads, it twists through a circular opening to lead from womenswear on the ground floor to menswear

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What Global Traffic Trends Tell Us About The New Retail Reality

Retail TouchPoints

The retail reopening process is underway in many parts of the country, and brands and centers alike are trying to figure out how to safely bring shopping back to brick-and-mortar. As part of this effort, my team of consultants have spent endless hours studying shopper trends throughout the COVID-19 pandemic. This includes virus case counts, in-store retail traffic and how the two intersect.

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Price Extensions in Google Ads: Setup and Examples

Store Growers

Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will show you the most important details: the product title, short description, price and a link to that specific product. These details make it a very effective thing to add to your ads, but they aren’t used that much compared to other ad extensions.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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With Prime Day Delayed, Amazon Unveils ‘Big Summer Sale’

Retail TouchPoints

Amazon has postponed its annual Prime Day until an undisclosed date in September or October due to the pandemic, but that didn’t stop the e-Commerce giant from surreptitiously shaking up retail’s summer doldrums with deep discounting. The new promotion, “ The Big Summer Sale Event ,” is actually “a range of different deals launching over the next few weeks,” said Nell Rona, Public Relations Manager for Amazon in an interview with Retail TouchPoints.