Is Black Friday Still Relevant in 2020?
Retail TouchPoints
NOVEMBER 27, 2020
There is no doubt that retailers have faced many struggles as a result of the pandemic. Brick-and-mortar stores were forced to shutter around the country, forcing retailers to amplify their ecommerce efforts, with varying levels of success. Many struggled to adapt, resulting in a record number of bankruptcies, and in some cases complete closures, including industry stalwarts like Neiman Marcus, Lord & Taylor and J.Crew.
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