Bensons for Beds today (4 November) re-opened evesleep.co.uk less than three weeks after it bought eve Sleep’s brand and intellectual property.
As promised in October, eve Sleep is being retained by Bensons as a standalone brand and the website will return from hibernation with all the key eve Sleep mattresses its customers loved.
Returning in time for the key trading period, the eve Sleep website includes its six best-selling mattress ranges – the premium, original and lighter available as hybrid or full foam sleep solutions.
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These ranges accounted for the vast majority of all eve Sleep sales prior to its administration and will be available on the re-opened website from day one.
Five out of these six customer favourite mattress ranges also have Which Best Buy awards, including the Consumer Association’s No 1 mattress, the Premium Hybrid.
Customers at evesleep.co.uk can also still take advantage of eve Sleep’s one year at home trial.
“We know from the feedback we’ve had from customers, they can’t wait for our eve Sleep website to re-open,” said Bensons for Beds chief executive officer Nick Collard.
“And that customer demand has reinforced our view that acquiring the eve Sleep brand will widen our appeal as we continue to build our growing portfolio of high quality in-house brands that offers a sleep solution for every need.
“I’d like to thank the Bensons project team for their hard work in relaunching the website so swiftly.”
The acquisition of the eve Sleep brand has been backed by Bensons’ owner Alteri Investors as it supports its growth strategy and transformation plans.
Bensons growing brand portfolio includes Slumberland, which has been crafting a superior night’s sleep for over 100 years here in the UK. Slumberland is the proud owner of Good Housekeeping Institute Awards for its Airstream Memory, Naturals, Eco Solutions and Rollo mattresses.
This week it also launched Its new Simply by Bensons range to give consumers more value for money options with no compromise on quality when it comes to choosing stylish and comfortable beds and mattresses. Simply by Bensons combines Bensons high quality craft skills with affordability and sustainability through innovative materials such as fabrics and yarns made using recycled plastic bottles.
Bensons also recently launched a new and exclusive range of beds and mattresses under its heritage Staples & Co brand which has been re-inventing sleep since 1895. The new ranges are designed to give customers a wide choice of comfort, storage and style features, with over 28,000 potential combinations.
The Staples & Co divan bases and Artisan Collection mattresses are hand-crafted to order in the UK at Bensons’ dedicated British Kite Mark quality accredited factory in Huntingdon, Cambridgeshire.
Customers who place orders on the refreshed eve Sleep website can obtain help with queries, refunds, trial periods and warranties online. Customers who placed orders before 17 October, should continue to contact es@kroll.com.
