How Soccer Gear Sellers Are Benefiting from a World Cup-Fueled Holiday Season
Retail TouchPoints
DECEMBER 7, 2022
Global World Cup fever has turned the most unlikely sports enthusiasts into soccer fanatics. The event’s unusual timing means more consumers are adding the sport’s memorabilia to their holiday wish lists this year — and that has created major opportunity for retailers selling soccer gear and specifically, World Cup and team-focused memorabilia. For example, Soccer.com has been able to capitalize on consumers’ World Cup obsession and has seen an uptick in specialty items highlighting the event su
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