Getting Retail Website Localization Right the First Time
Retail TouchPoints
JANUARY 21, 2021
The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the area of cross-border ecommerce, web localization can be the difference between success and failure. And cross-border ecommerce is booming. In recent months the global COVID-19 pandemic has had a huge impact in retail.
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