‘RC Capsule’ Creates Real-World Retail Test Lab in Historic Rockefeller Center
Retail TouchPoints
NOVEMBER 17, 2020
Rockefeller Center has launched a new retail initiative, RC Capsule, bringing together retail, real estate and technology in a program that offers independent brands the ability to test brick-and-mortar concepts with pop-up spaces. The initiative allows brands to lease turnkey, pre-wired spaces for six-month terms and to work with Rockefeller Center on creating unique retail experiences.
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