FCC Requires New Internet ‘Nutrition Labels’

Broadband internet providers are unveiling new disclosures to align with the Federal Communications Commission’s (FCC) latest regulations. These rules, effective as of Wednesday, mandate the display of broadband disclosures akin to nutrition labels at all points of sale, whether online or in physical stores.

The largest internet service providers (ISPs) initiated the rollout on April 10, while smaller providers are given until Oct. 10 to comply. These broadband labels, resembling nutrition labels, aim to give consumers comprehensive information regarding plan speeds, costs, and terms.

Contained within these labels are details about monthly pricing, introductory rates, contract lengths, typical download/upload speeds, latency, data limits, and charges for additional data usage. Moreover, consumers can expect information on additional charges, fees, taxes, discounts, and bundle offers, all conveniently accessible with accompanying links.

FCC Chairwoman Jessica Rosenworcel expressed enthusiasm for the new regulations, emphasizing their role in enhancing transparency and empowering consumers. These labels, she believes, will simplify the process of selecting broadband plans, while promoting competition in the market for the benefit of all consumers.

“Today is an exciting day for consumers. Broadband nutrition labels are finally here. Consumers across the country can now benefit from consistent, transparent and accessible point-of-sale information about broadband prices and services. These ‘nutrition label’ disclosures are designed to make it simpler for consumers to know what they are getting, hold providers to their promises and benefit from greater competition, which means better service and prices for everyone.”

FCC Chairwoman Jessica Rosenworcel via FOX Business

The FCC’s initiative stems from the Infrastructure Investment and Jobs Act of 2021, which mandated the development of consumer-friendly labels to provide clarity on broadband services. By Oct. 10, 2024, providers will further enhance accessibility by making these labels machine-readable, facilitating comparison-shopping tools for consumers.

Ultimately, the FCC’s introduction of broadband “nutrition labels” represents a significant step toward fostering transparency and consumer empowerment in the broadband market. With easily accessible information, consumers can make informed decisions, ultimately driving competition and improving services industry-wide.