Fri.Oct 16, 2020

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Why Does Delivery Experience Matter More Than the Shipping Cost for an Ecommerce Business?

Retail TouchPoints

Free shipping days are behind us. The first wave of ecommerce was mostly about price, while the second wave is all about the customer experience. Getting your buyers through the checkout page is only half the battle. Does your order fulfillment strategy live up to your customers’ expectations? According to a survey, almost 84% of a company’s existing customers state that they won’t return to the brand after one poor delivery experience.

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Four Types of Ecommerce Merchandising That Business Owners Should Know

Retail Technology Review

By Sam Cortez, managing editor and outreach specialist for Scalefluence.com Merchandising is the process and practice of displaying and arranging products for the best customer experience. The concept of merchandising is based on guiding prospective customers through the buyer’s journey and presenting them with the right products, at the right time and place, in the right quantity, and with the best prices.

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Ulta Partners with PÜR for Conscious Beauty Initiative

Retail TouchPoints

The Conscious Beauty at Ulta Beauty program — which offers shoppers transparency and choice via clean, cruelty-free, vegan and sustainably packaged products — has partnered with PÜR The Complexion Authority to participate in its “Clean Ingredients” and “Cruelty-Free” pillars. The Conscious Beauty initiative also highlights brands that positively impact communities and the planet.

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Nordstrom Rack Adds Pickup Service and Fulfillment Capabilities

Retail TouchPoints

Nordstrom has expanded order pickup to its U.S. Nordstrom Rack stores for orders placed on Nordstrom.com , Nordstromrack.com and Hautelook.com in order to offer customers greater convenience and access to more inventory. The retailer also is enabling all Nordstrom Rack stores to fulfill online orders. Later this year, customers also will be able to pick up their U.S.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Prime Day 2020: How Elections, Holidays and Big Box Competitors Shaped This Year’s Results

Retail TouchPoints

A one-of-a-kind year has led to a one-of-a-kind Prime Day, as economic and political pressures created a new slew of challenges for the shopping holiday. The results are still preliminary — as of publication, the only hard numbers Amazon released are $3.5 billion in third-party sales and $1.4 billion saved by Prime members — but some major differences from 2019 already are clear: Prime Day kicked off a long holiday season: The months-long delay put Prime Day at the start of the longest holiday s

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Walmart Hopes to Make TikTok a ‘Discovery Opportunity’ and Improve Social Commerce Shipping Speeds

Retail TouchPoints

Walmart views TikTok as a “discovery opportunity” for shoppers, CEO Doug McMillon said in an interview with CNBC. The retailer tentatively agreed to acquire a 7.5% stake in the social media platform’s U.S. operations in September, which would give it a new way to reach shoppers. “If you’re watching a TikTok video and somebody’s got a piece of apparel or an item on it that you really like, what if you could just quickly purchase that item?