Hershey debuts plant-based chocolates
March 8, 2023
Reese’s new plant-based peanut butter cups and a new vegan Hershey bar with almonds and sea salt are made with oats instead of milk. “As the vegan chocolate space gets more crowded, claims beyond plant-based may be necessary,” said Kelsey Olsen, consumer insights analyst for Mintel. “While many plant-based items previously launched have been dark chocolate varieties, brands should explore the areas of plant-based milk chocolate and white chocolate.”
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