Vans Grapples With Declining Sales Amid Shifting Athletic Shoe Trends
October 10, 2023
Vans, a division of VF Corp., is facing challenges as research indicates a decline in U.S. footwear sales, particularly in casual shoe categories, attributed to a return to formal work settings. The brand’s sales have been lagging, with a 22% drop in quarterly sales reported in August. To counter this trend, Vans is reducing stock-keeping units, planning a website relaunch, and emphasizing high-demand products.
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