A range of baby skincare products from pregnancy, birth and baby experts, My Expert Midwife, will be available through premium online retailer, Ocado from 22 July 2023.
Ocado has worked with My Expert Midwife since 2019, stocking its core range of pregnancy products such as Spritz for Bits and No Harm Nipple Balm. Following the success of the partnership, the brand’s new baby skincare range will be available nationwide via the retailer. Midwife-developed, paediatrician approved and dermatologically tested, the collection includes Mega Mild Moisture Milk, Mega Mild Cleansing Wash, Totally Immense Dribble Defence, Super Charged Skin Salve, Mega Calm Massage Balm and No Harm Bum Balm which can be used from newborn and Super Settle Cleansing Wash and Super Settle Moisture Milk which can be used from three months.
To celebrate the launch, My Expert Midwife is running an introductory offer, with customers saving 20% when they buy two products from the Baby collection.
Karen Doran, commercial director at My Expert Midwife, said: “We have enjoyed success with Ocado since they started stocking our core range in 2019 so securing a listing for our midwife-developed, dermatologically tested and paediatrician-approved new baby range was a natural next step.
“Ocado is a perfect partner for us as they offer unrivalled choice and both brands put the needs of the customer first and foremost. We’re delighted that our new baby skincare range will be available for delivery to families up and down the country via Ocado from the end of July.”
My Expert Midwife’s new baby skincare products are midwife-developed, paediatrician-approved, and specifically designed to be used from newborn and beyond. The Super Settle products incorporate essential oils, suitable from three months, so babies can benefit from their active ingredients and aroma.
Mega Mild Cleansing Wash – This midwife-developed, natural and gentle formula leaves skin feeling clean and soft. It contains soothing calendula, marshmallow, and oat kernel. It can be used from your baby’s first wash and has been developed to be gentle on your baby’s skin. To use, pour directly into baby’s bath or a small amount onto a wash cloth.
Mega Mild Moisture Milk – A baby’s skin dries out more quickly than an adult, therefore needs to more hydration. Gentle and fragrance-free to support their delicate skin, Mega Mild Moisture Milk is a midwife-developed, natural and gentle formula that keeps baby’s skin soft and soothed. It contains hydrating and softening argan and rosehip oils and soothing oat kernel.
Totally Immense Dribble Defence – Babies can get a rash and/or soreness around the neck and chin area, often, this is caused by dribble which contains digestive enzymes which irritate the skin and cause the rash. Totally Immense Dribble Defence is specially formulated with lanolin for skin protection and calendula which soothes and calms inflamed skin. It also contains nourishing castor and grapeseed oil to create a nourishing and soothing barrier between your baby’s skin and their dribble, preventing rubbing and chafing.
No Harm Bum Balm is an award-winning, rich but simple, nappy serum that is gentle yet effective, helping to soothe and protect the skin on baby’s bottom. The serum contains only five naturally derived ingredients including medical-grade lanolin for skin protection and soothing calendula.
Super Charged Skin Salve – Newborn skin is delicate and in baby’s first few months, their own microbiome supports natural skin development, however they might develop problem areas of dryness. This midwife-developed Skin Salve can target specific areas of baby’s skin which need extra support/moisture where needed. Its natural and gentle formula contains protecting and anti-inflammatory lanolin and calendula, and soothing oat kernel oil. Super Charged Skin Salve is safe to use from newborn and has been developed to be gentle for your baby’s skin.
Mega Calm Massage Balm – Baby massage can help be built into baby’s daily routine to help relax, settle and promote baby and parent bonding. Mega Calm Massage Balm contains no artificial ingredients and has been designed to help nourish and moisturise baby’s skin during massage whilst supporting skin integrity. Midwife-developed, the massage balm contains calendula, oat kernel, sweet almond and coconut, chosen for their soothing, softening and calming properties. It is safe to use from newborn and has been developed to be gentle for your baby’s skin and to support a calming, bonding massage experience.
Super Settle Cleansing Wash – This midwife-developed, natural and gentle cleansing wash leaves skin feeling clean and soft. The mild formulation combines soothing calendula, marshmallow and oat kernel and is delicately fragranced with settling and soothing mandarin, dill, frankincense, and chamomile natural essential oils to help ease digestive discomfort commonly caused by colic and reflux, promote calm and help to establish a routine alongside skin-to-skin contact.
Super Settle Moisture Milk – This midwife-developed, natural and gentle formula keeps your baby’s skin soft and soothed. Containing hydrating and softening grape, argan and rosehip oils, soothing oat kernel. It can be used from three months old and has added mandarin, dill, frankincense, and chamomile natural essential oils to help ease digestive discomfort commonly caused by colic and reflux. Use after a bath alongside skin-to-skin contact to help build a calming and settling routine.
All products are suitable for sensitive and eczema-prone skin. My Expert Midwife Mega Mild Cleansing Wash (£7.95), Mega Mild Moisture Milk (£8.95), Totally Immense Dribble Defence (£6.95), Super Charged Skin Salve (£7.95), Mega Calm Massage Balm (£9.95), No Harm Bum Balm (£12.50) Super Settle Cleansing Wash (£7.95) and Super Settle Moisture Milk (£8.95) will be available from Ocado from 22 July 2023.