Walmart gives a new name to $1B intimates and sleepwear line
October 24, 2022
Walmart is revamping its top intimates and sleepwear brand. The retailer is replacing its Secret Treasures brand with a new line under the Joyspun name. Secret Treasures rang up $1 billion in sales last year. “It’s a white-hot moment for the intimates category,” said Denise Incandela, executive vice president of apparel and private brands at Walmart U.S. “We wanted to take our leading brand, which was Secret Treasures, and reimagine it to offer the quality and elevated prints and premium design details, as well as a new brand name and colors and packaging and modernize in a way that brings us into the future.”
Recent News
Pickleball Expands Internationally to India
Pickleball, America’s booming sport, aims to spread its games in India, the world’s most populous country.
Amazon Prime Announces It Has Faster Deliveries
Amazon reports that its Prime deliveries are now even speedier. With over 2 billion packages reaching customers in a day or less this year, the company claims its delivery system is picking up its pace.
H-E-B Recalls Ice Cream Cups Due to Metal
The popular frozen treat has been pulled from store shelves in a voluntary company recall.
Chipotle Scraps Farmesa Fresh Eatery After Ghost Kitchen Closure
Chipotle Mexican Grill’s venture into the Farmesa Fresh Eatery concept has come to an abrupt halt following the closure of its partnering platform Kitchen United’s ghost kitchens.