Bed Bath & Beyond Debuts New BNPL Option and Rewards Program Across All Three Brands
Retail TouchPoints
JUNE 23, 2022
Bed Bath & Beyond Inc. has introduced a new BNPL option, Welcome Pay, and an updated Welcome Rewards loyalty program, which will eventually replace the existing Beyond+ membership, across its Bed Bath & Beyond , buybuy BABY and Harmon brands. The launch of a common rewards program follows months of speculation that the retailer was considering a sale of buybuy BABY.
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