Sat.Nov 26, 2022

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Winners and losers of Black Friday 2022

Retail Dive

With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later.

Finance 138
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Learn From a CMO That Increased Social Media Engagement by 4000%

Small Biz Trends

Suzanne Fanning, CMO for Wisconsin Cheese, and her team have increased social media engagement by 4000%. Not only that, but they have also built a national community around a love for cheese, tripled website visits and even broken a Guinness World Record. In this hybrid event, you will learn real-world lessons on how to level up your marketing. Fanning will walk you through the steps they took to get there as well as marketing lessons that will work for your small business brand.

Marketing 111
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AMO experiments with materials for Stone Island store in Chicago

Dezeen

Fashion brand Stone Island has debuted a retail concept by Dutch studio AMO , which includes surfaces made from compressed shredded paper, burnt cork and sand-coated steel. The research studio, affiliated with architecture firm OMA , created the store concept to celebrate Stone Island 's 40th anniversary. Stone Island's Chicago store features a digital chandelier at its entrance.

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Get Expert Insights on Google Search, Analytics, and Advertising Features

Small Biz Trends

If you want to improve your digital marketing , you first need to understand the basic tools that many businesses rely on. Google’s search, analytics, and advertising platforms are among the most popular in this realm. Learn more about these options and more from members of the online small business community below. Learn About the Google Search Landscape.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Relief Grant Programs Open New Funding Rounds to Support Additional Businesses

Small Biz Trends

Many business hardships take years to recover from. Whether it’s a pandemic or natural disaster, grants often help companies overcome these struggles. But a single round of funding isn’t always sufficient. So many state and local governments end up extending their programs. Here are several grant programs that are just starting or opening new rounds of funding for eligible businesses.