Starbucks raises point goals for loyalty rewards

December 30, 2022

Starbucks let its rewards members know on Wednesday that, starting in February, they will need to accumulate more points to get freebies. Currently, customers can exchange 50 stars to get simple hot beverages, but that number will double as of Feb. 13. Loyalty members will need to attain 200 stars for a latte or Frappuccino (150 stars, currently) and 300 for a selection of food items (currently 200). Starbucks Card-holders add two stars to their accounts for each dollar spent. Members earn a single star for each dollar when paying with a credit card or other method.

Recent News

Google’s Antitrust Trial Teeters On

Google’s landmark antitrust case against the Justice Department has reached its final stage, sparking concern across Silicon Valley. Prosecutors argue that Google’s dominance in online search and search advertising markets is illegal, while Google maintains its superiority. The outcome, to be decided by US District Judge Amit Mehta, could have significant implications not only for Google but also for other tech giants like Apple, Amazon, and Meta.

Apple’s Vision Pro Headset Dominates Enterprise Market

Apple’s Vision Pro headset, a mixed-reality spatial computing device, has found its way into the arsenals of more than half of the Fortune 100 companies, with over 50% investing in at least one unit. This revelation came during Apple’s first quarter 2024 earnings call, where CEO Tim Cook highlighted the enthusiastic reception of their products within the corporate sector.