Focus: Clothiers Bet on ‘Cooling’ Fabrics as Global Temps Rise
August 2, 2023
Retailers like Macy’s and Columbia Sportswear are embracing “cooling” and “breathable” fabrics in response to rising temperatures and increased demand for clothing that can provide relief from the heat. Companies such as VF Corp and Reformation are incorporating Tencel, a lyocell fiber known for its absorbent qualities, into their warm-weather styles. Additionally, advanced “active cooling” fiber technology is emerging, embedding materials that trap and release heat for more effective temperature control.
Recent News
Sneaker Brands Compete To Uncover the Next Super Foam Innovation
When designers at the Boston-based New Balance proposed adding a cushy foam to increase the midsole by approximately 2 millimeters, they had pushback.
Toyota, Mazda, and Subaru Challenge Tesla With Combustion Engines
Toyota has joined forces with Mazda and Subaru to implement the new engines.
Alibaba Signs David Beckham as Brand Ambassador
Alibaba has announced that retired soccer star David Beckham has signed on as the new global brand ambassador.
Top Deals for National Hamburger Day 2024
National Hamburger Day 2024 is just around the corner, falling on Tuesday, May 28.