Tipping ‘Nudges’ Are Now Popping up on Doordash. If You Don’t Leave a Gratuity, You’ll Hear About It.
August 15, 2023
DoorDash has introduced a “tip nudge” feature that reminds customers to tip their delivery drivers, allowing them to increase a tip up to 30 days after the delivery is completed. This move is part of a trend among food delivery platforms to encourage customers to tip more to help drivers earn better income. While some drivers are concerned that the nudge might bother customers, others view tips as a key source of income, especially since base pay for many orders can be as low as $2. This practice of nudging customers to tip has become common among gig platforms like Uber Eats and Instacart.
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