Gen Z, in Their Own Words: What They Really Want from Brands and Retailers
Retail TouchPoints
SEPTEMBER 16, 2022
Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. And at a time when knowing and resonating with your customer is the key to survival, retail brands are hoping to get further context.
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