Retail TouchPoints

NOVEMBER 13, 2020

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. To support its operations and manage continued growth across its ecommerce platforms, Backcountry has partnered with software developer 3Pillar Global (3Pillar).

Outdoor 299

Outdoor Management Shopping Apparel 299

Retail TouchPoints

NOVEMBER 13, 2020

Specialty licensor of women’s apparel and accessories bebe stores inc. has purchased 47 Buddy’s Home Furnishings rent-to-own franchises from Franchise Group Inc. for $35 million. The agreement also grants bebe the rights to build additional franchises in protected geographies throughout the southeastern U.S. This is the company’s first foray into the home furnishings vertical.

Home Furnishings 279

Home Furnishings Accessories Apparel Marketing 279

Retail TouchPoints

NOVEMBER 13, 2020

Emerald Holding Inc. (Emerald), parent company of Retail TouchPoints , has appointed former Reed executive Hervé Sedky to the position of President and CEO, replacing Interim President and CEO Brian Field, who will continue to serve as COO. Sedky will assume his new role on Jan. 5, 2021. . Sedky brings three decades of experience including, most recently, six years as President of Reed Exhibitions Americas, where he led a business of more than 100 annual sector-leading events in North and South

Management 264

Management Marketing ATS 264

Retail TouchPoints

NOVEMBER 13, 2020

As we approach the traditional sales window ahead of the holidays, retailers and brands have to move quickly to adjust their digital strategies due to the coronavirus pandemic. It’s not hyperbole to say entire sectors had to fundamentally change their business models in the past 10 months, and retail has been one of the biggest hit by changing COVID-related consumer habits. .

Advertising 205

Advertising Returns Marketing Management 205

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Management

Retail TouchPoints

NOVEMBER 13, 2020

David’s Bridal has launched a messaging-powered experience for customers led by concierge bot “Zoey.” The chatbot, which is powered by LivePerson , combines automated technology with live agents to give customers white-glove service through Apple Business Chat. Messaging through mobile devices now represents 45%. of total contact center traffic at David’s Bridal.

Management 200

Management Planning ATS 200

Retail TouchPoints

NOVEMBER 13, 2020

Claire’s has launched its first-ever loyalty program, Claire’s Rewards. The free points-based program includes free shipping twice per year and access to personalized deals, perks, exclusive member events and special sales. “Our customers are at the center of all we do, and we’re constantly looking for more ways to delight them, reward them, and give them more engaging touch points with the Claire’s brand,” said Melanie Berry, SVP Marketing at Claire’s in a statemen

Apparel 261

Apparel Shipping Shopping Marketing 261