From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores
Retail TouchPoints
OCTOBER 23, 2020
The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a handful of direct-to-consumer (DTC) brands expanded into the physical retail space. Now, dozens of others have followed suit, making the leap from entirely digital to opening brick-and-mortar locations. Even with the current uncertainty related to COVID-19, the C2B model has some advantages over traditional retail, especially in providing a seamless integration between online and retail shoppi
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