Fri.Oct 23, 2020

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From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail TouchPoints

The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a handful of direct-to-consumer (DTC) brands expanded into the physical retail space. Now, dozens of others have followed suit, making the leap from entirely digital to opening brick-and-mortar locations. Even with the current uncertainty related to COVID-19, the C2B model has some advantages over traditional retail, especially in providing a seamless integration between online and retail shoppi

Shopping 276
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Gap to Close 350 Stores as Retailer Shifts Focus to Ecommerce and Off-Mall Operations

Retail TouchPoints

Gap Inc. plans to shrink its store footprint by 350 locations as the retailer works to return to profitable growth in 2021, according to CNBC. Longer-term, the company plans to reconfigure its operations so that 80% of revenue comes from ecommerce and off-mall locations by January 2024. Gap plans to complete 75% of its initial store closures by January 2022.

Returns 243
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Smaller Gatherings, Less Trick-or-Treating, Shape Shoppers’ Halloween Search Activity

Retail TouchPoints

Social distancing will weigh heavily on this year’s Halloween festivities: only 52% of parents are planning on going trick-or-treating with their children, down from 78% in 2019, according to data from Premise. However, the holiday is far from cancelled, even if trolling for treats through the neighborhood isn’t at the top of people’s minds. Searches for the term “Halloween candy” on Amazon went from the 48 th most common in 2019 to 76 th in 2020, according to data from Pattern.

Planning 194
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Bluestar Alliance Wins Stalking Horse Bid with $60 Million+ Offer for Justice Brand

Retail TouchPoints

Bluestar Alliance , which owns and manages a stable of brands including Hurley , bebe , Brookstone and Limited Too , is now in prime position to add the tween brand Justice to its collection. Current owner Ascena Retail Group voluntarily filed for Chapter 11 bankruptcy protection in July 2020, and agreed to sell the Justice brand earlier in October.

Planning 165
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.