The key to fixing failed transactions
Inside Retail
AUGUST 14, 2021
When most retailers think of growing their earnings, the first and most obvious way of doing this is generally to gain new customers and, therefore, sales. . But gaining new customers can be a difficult and expensive endeavour, and the efforts made through marketing and sales events aren’t guaranteed to lead a customer to buy something. And in the worst-case scenario, a customer does want to buy something, attempts to, and the transaction fails. .
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