Sat.Aug 14, 2021

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The key to fixing failed transactions

Inside Retail

When most retailers think of growing their earnings, the first and most obvious way of doing this is generally to gain new customers and, therefore, sales. . But gaining new customers can be a difficult and expensive endeavour, and the efforts made through marketing and sales events aren’t guaranteed to lead a customer to buy something. And in the worst-case scenario, a customer does want to buy something, attempts to, and the transaction fails. .

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How to Park a Bike

LS Retail

©2021 Laurel J. Delaney. All rights reserved. "An intellectual is a man who doesn't know how to park a bike." – Spiro T. Agnew.

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What’s Gaining in Games The Sale of Games and Puzzles at Toy and Game Stores

SGN Magazine

By Carimé Lane. Erik Bigglestone , managing owner at Games of Berkeley in California, reported that puzzle sales rose steeply during the pandemic, but since opening up, puzzle sales have flattened. Now, they’re closer to their pre-pandemic numbers. Gamewise, board games and trading card games like Pokémon and Magic the Gathering are currently up. The customer request of-the-moment at Berkeley’s are conversation games.

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Name-Dropped Plush at Zoos and Aquariums

SGN Magazine

M ark Girardy stocks both name-dropped and generic plush at the gift shops he oversees at the National Mississippi River Museum and Aquarium. But where possible, he likes to put the Dubuque, Iowa museum’s logo on plush toys: They sell better that way. “Having the name of our museum makes for a more meaningful souvenir,” explained Girardy. “It has that extra memory attached to it.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Stepping Out in Style

SGN Magazine

By Carimé Lane. W hat’s currently selling at apparel boutiques across the country? And how are these retailers helping men and women step out with style? Read on for the answers to these questions–and more–about apparel trends at apparel boutiques. Alex Robertson Madden , co-owner of the Favorite Sisters Boutique in Shreveport, La., said things have changed in their 2,200-square-feet of sales space since last year.

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Where the Jewelry Always Fits Jewelry Trends at Gift Shops and Boutiques

SGN Magazine

By Carimé Lane. “W hen a woman’s not feeling her best, she can always find a beautiful piece of jewelry,” said Marti Tolleson , owner of Two Friends on St. Simon’s Island. “It always seems to fit.”. Here, we have the scoop on why three gift shops and/or boutiques are stocking up on more jewelry, how they cater to their demographics, and more. Two Friends is a 4,500-square-foot lifestyle boutique that sells items including clothing, gifts, home goods and art on St.

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