The Job Is Never Done: How Crocs’ Dan Marques Is Fighting Back Knockoffs on Retail Marketplaces
August 29, 2023
Crocs, known for its iconic clogs, faces challenges from knockoffs and gray market resellers in online retail marketplaces like Amazon. Dan Marques, SVP of global digital commerce at Crocs, oversees the team that handles marketplace control, which has become a top priority after Crocs acquired the Hey Dude brand. Marques explains how Crocs manages its assortment across different channels, combats knockoffs and counterfeits, and invests in brand content on marketplaces to maximize opportunities and returns.
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