Crocs go everywhere
June 3, 2021
Wearing ugly is apparently a major fashion trend at the moment as sales of Crocs jumped 60 percent in the most recent quarter. The company posted a 300 percent gain in profits last year. Part of the brand’s appeal is tied to celebrity influencers who have shown up wearing the hideous clogs in unexpected places. “Their playbook isn’t terribly different from what a lot of other brands are doing — using key influencers to post on social media — but Crocs has done it extraordinary well,” said Jay Sole, an analyst for UBS. “They’ve made the brand cool again.”
Recent News
Domino’s Shares Soar as Pizza Chain Defies Sales Expectations
Domino’s shares were up by almost 7% in pre-market trading thanks to the success of its new loyalty programs and various promotional offerings.
Express’s New Owner Brings Post-Bankruptcy Hope to Beleaguered Retailer
Express’s bankruptcy filing earlier this month had analysts concerned about the popular clothing retailer’s survival, but news about its new owner has given a glimmer of hope to both Wall Street and consumers alike.
Fast-Food Chains in California Significantly Spike Prices on Menus
Restaurants in California are staying true to their word that menu prices would increase following the state’s rise in the minimum wage for fast-food workers.
LVMH Is Creating Luxury Cityscapes Around Its Designer Stores
LVMH is transforming older neighborhoods worldwide into upscale plazas and shopping hubs.