Carrefour Taps Customer Insights Platform to Improve Collaboration With Suppliers
Retail TouchPoints
OCTOBER 7, 2020
Carrefour will harness a new customer insight program created by Majid al Futtaim , a shopping mall and retail operator in the Middle East, Africa and Asia, and dunnhumby. The software will help Carrefour and its suppliers better meet shoppers’ needs and accelerate growth plans by providing them with greater insight. Majid Al Futtaim will help Carrefour gain a deeper understanding of its customers and translate these insights into actions at the store level.
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