Salt Life has come a long way from its tattoo days
May 30, 2023
Salt Life’s founders got tattoos with the phrase on their bodies. Little did they know in 2003 that it would turn into a growing business with 23 stores and more on the way. The company decided to open a location in Nassau County on Long Island in New York. “Nassau County has the highest concentration of people searching for Salt Life in the United States,” said Jeff Stillwell, president of Salt Life Group at Delta Apparel, which acquired the company in 2013.
What is Salt Life?
Salt Life is a popular lifestyle brand that celebrates the ocean and beach culture. It was founded by four individuals: Troy Jacques, Tom Roberts, Jeff Stillwell, and Wayne Hasson. These founders shared a deep love for the ocean and a passion for the coastal lifestyle.
Salt Life Founders
Troy Jacques, a skilled waterman and avid surfer, brought his knowledge and experience of the ocean to the brand. Tom Roberts, a talented artist and designer, contributed his creative vision to Salt Life’s distinctive logo and graphics. Jeff Stillwell, an accomplished fisherman and diver, provided expertise in the realm of fishing and water sports. Wayne Hasson, an experienced diver and underwater photographer, brought a unique perspective to the brand.
Together, these four individuals combined their skills, knowledge, and love for the ocean to establish Salt Life in 2003. The brand quickly gained popularity among water enthusiasts, offering a wide range of apparel, accessories, and gear that embody the spirit of the ocean and beach lifestyle.
What is the Salt Life brand known for?
Since its founding, Salt Life has grown into a prominent and recognizable brand, beloved by surfers, divers, fishermen, and beachgoers worldwide. The founders’ passion for the ocean and their commitment to quality have played a significant role in shaping Salt Life’s success and its reputation as a symbol of coastal living.
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