The Future of Retail: Enriching the Customer Experience via Conversation APIs
Retail TouchPoints
MARCH 5, 2021
As COVID-19 quickly spread in early 2020, the retail industry was among the first to be affected. But unlike hard-hit sectors such as airlines and live events, retail saw a more uneven impact — especially when it came to dramatically changed consumer behavior. Now, almost a year later, retailers are struggling to meet consumers’ increasing expectations for instantaneous and personalized interactions with the brands they love.
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