‘We’re Not Going Anywhere.’ David’s Bridal’s CEO Reveals What’s Next for the Company After Its Second Bankruptcy.
September 19, 2023
David’s Bridal, a prominent wedding retailer, recently emerged from its second bankruptcy with a positive outlook. CEO Jim Marcum credits the company’s resilience to its flexible supply chain and its appeal to a wide range of brides. Despite challenges posed by the pandemic and shifting wedding trends, Marcum remains optimistic about David’s Bridal’s future, emphasizing its strong customer service and diverse product offerings. The company, often referred to as the “Walmart of Bridal,” is well-positioned to serve mass America, offering a broad range of wedding-related products at various price points.
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