Using VR To Understand Consumers In A Post-COVID-19 World
Retail TouchPoints
AUGUST 5, 2020
Eye tracking is a common way for retailers to research buying behavior, but until recently eye trackers have been extremely limited in scope. They can only track eye movements on 2D surfaces such as videos and images. This is leaving retailers in the dark when it comes to truly understanding customers. Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection.
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