How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions
Retail TouchPoints
MARCH 24, 2021
The CBD industry has seen explosive growth in recent years, especially in the booming wellness sector. U.S. consumers spent an estimated $14.9 billion on CBD products in 2020, with that number projected to increase to $26.4 billion by 2025, according to research from New Frontier Data and Square. This growth trajectory is particularly impressive given the regulatory disconnects that the industry has to contend with.
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