Lancôme Unveils AR Experience at Parisian Flagship
Retail TouchPoints
JUNE 10, 2021
Beauty brand Lancôme has upped its experiential retail game, launching an augmented reality (AR) experience at its flagship store located on the famous Champs-Elysées in Paris. L’Oréal Group , which owns Lancôme, selected the landmark store (which saw 30,000 visitors monthly pre-COVID) for the experiential offering that blends the physical and digital worlds.
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