JCPenney Reduces Cart Abandonment 18% with AI-Powered Shopper Engagement Tool
Retail TouchPoints
SEPTEMBER 13, 2021
JCPenney has implemented a new predictive shopper engagement solution from Metrical as it works to transform and improve its ecommerce experience. Since implementing the AI-based tool, the retailer has seen a 40% increase in new cart creation, an 18% reduction in cart abandonment and a 10% improvement in revenue on targeted visits. The Metrical solution uses predictive AI to understand what actions might help shoppers in their purchase decisions.
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