The Iconic targets creativity adding Lego to its lineup
Inside Retail
MARCH 10, 2022
Fashion and lifestyle retailer The Iconic has added Danish toy brand Lego to its assortment of brands. Parents can now shop Lego collections by a range of online filters including popular themes like Lego Star Wars, Lego Harry Potter and Duplo. The brand has also launched a dedicated edit for adults who want to get creative with the popular toy bricks.
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