How Hyperlocal Fulfillment Helped Loblaw Handle A Sudden 4X E-Commerce Surge
Retail TouchPoints
SEPTEMBER 4, 2020
As an essential retailer, Canadian supermarket giant Loblaw was in a good position to weather the COVID-19 outbreak. However, when e-Commerce sales spike 4X in a matter of days, even strong retailers can feel the strain. Previously, Loblaw’s e-Commerce sales were a fraction of its brick-and-mortar business — but that was changing in a hurry. Loblaw offered same-day pickup even before the pandemic hit, but rising demand required the retailer to rethink how it handled its online business.
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