RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions
Retail TouchPoints
MAY 16, 2022
As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand they will recognize and seek out. But as this part of the industry grows more crowded, DTC retailers are finding it tougher to make their mark. Overcoming this challenge requires DTC companies to leverage their advantages as specialty retailers in order to deliver highly targeted messages that lay out their value proposition, while also delivering a personalized experience that a broader marke
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