The Rise of the Branded Podcast: How and Why Retailers are Creating Their Own Shows
Retail TouchPoints
OCTOBER 11, 2022
Nearly 125 million Americans now listen to podcasts monthly, according to eMarketer. Perhaps more importantly, Insider Intelligence estimates that the time this group of listeners spends with their podcasts is 53 minutes per day. Now imagine if even a portion of that time was spent with your brand, and you begin to see the appeal of the branded podcast. “ The ultimate point of any marketing is not to get in front of people, it’s to earn trust ,” said Jay Acunzo, host of the podcast Unthinkable a
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