How CPGs Can Use Location Data to Spur Growth
Retail TouchPoints
AUGUST 31, 2022
While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Unsurprisingly, then, location data is widely recognized as a valuable tool for unlocking growth. With it, businesses can gain insights into the offline habits of their customers and figure out where competitors and partners are located to optimize decisions like site selection.
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