4 Ways Brands Can Prepare Their Email Marketing Program for BFCM
Retail TouchPoints
AUGUST 25, 2022
Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands.
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