Showfields Debuts Home-Focused Store in Brooklyn

Lifestyle retailer Showfields (New York) is opening a concept store, House of Showfields, this week in Brooklyn’s Williamsburg neighborhood.

“After three years of serving up the most unique brands and stories, we have launched a new concept store designed around the foundation from which our lives are built – the home,” the company says on its website. “Upon entering House of Showfields, guests will find themselves greeted by a house-within-a building: the store will be structured to emulate a six-room home, replete with a courtyard emulating the outdoors. Other rooms (which will be shoppable) include a dining room, foyer, lounge and kids’ area.”

The Living Room at House of Showfields featuring custom banquettes, suspended sculptures and and entrance to the LUSH space. Photography: Courtesy of Showfields

The retailer describes itself as “a lifestyle discovery store. We feature a curation of mission driven products, art, and events that can be found ‘IRL’ [In Real Life] for the first time. We amplify the mission of creatively stimulating partners, artists and customers to create change and evoke new feelings.”

Located on Kent Street, the Brooklyn locale is the brand’s fourth; the others are on Bond Street, New York; Lincoln Road, Miami Beach; and Santa Monica Boulevard, Los Angeles.