Grocers’ store brands win as inflation-weary shoppers trade down
December 14, 2022
Sales of private label grocery products are on the rise as consumers look for less expensive ways to feed themselves and their families. Private labels offer retailers a higher margin alternative to national brand products. “We continue to expand and diversify our brands portfolio at every price point,” Kroger CEO Rodney McMullen said earlier this month on the supermarket giant’s earnings call.
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