Game on: How H&M is bringing fast fashion to the metaverse
Inside Retail
JANUARY 15, 2023
Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. It’s the latest apparel company to set up a virtual environment on the platform where players can style their avatar and run or scoot around Loooptopia districts collecting tokens. . Loooptopia players can collect elements such as blank clothing items, colours and patterns to create new looks.
Let's personalize your content